21August2010

Louis Vuitton

But Google wants to continue to be allowed to sell brand names as keywords to all kinds of parties because when the general user tries to search for, say, Fendi, they don’t just want to get to the Fendi website – they want information on the company’s history, different product reviews, what Vogue magazine has to say about it, and so on. And if those contributing websites want their pages on the top 10 on Google’s search results, buying those keywords would be the only way. Wherever Google has stopped selling brand name keywords, usually, they were made to by court rulings – like in France. Google’s practices in the US have to be among the most lax anywhere. If you’re on the lookout for On-line Florists with a reliable Vancouver Flower Delivery Service to Purchase, Order or Send Flowers and Gifts On-line then you may have hit the jackpot. As far as Google is concerned, nothing stops Pepsi, for instance, from using Coca-Cola’s new brand name in a derogatory way all over its website. And this is a strange anomaly – anywhere else in the physical world, no one can use a registered trademark in the way that the authorized holder should object to.

Google hates to let this go, because it makes major money selling registered keywords to lots of bidders. Louis Vuitton and Google have been trying to get this whole mess sorted out for years. Welcome to the Flower Delivery Vancouver comparison website. So far, the fashion major has been unsuccessful in getting Google to stop helping out the fake designer bags industry. The courts so far have felt it hurts no one is really going to be led into thinking that you can get Louis Vuitton for $100. So the company, they feel, really has no serious problem. But the company does have a point when it complains that with all these bidders for its brand name on Google, it has to pay Google much more than it otherwise would for each click.

 

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